Katarsa is a digital agency based in Jakarta, Indonesia. We offer content marketing and digital strategy and optimisation services to high-growth startups, SME’s and leading brands, who want to explore digital opportunities and grow their businesses. Our services at cost-effective price include blog articles, social media management, website development, paid marketing, influencer marketing, email marketing, e-book creation, photography and videography, and more.

The name of ‘Katarsa‘ is derived from the Sanskrit language; ‘Catha’ means creative, which then we spell as ‘Kata’ or words in Indonesia, and ‘Arsa’ means happiness. In a brief, as our name implies, we strive to deliver ‘creative content and strategy to bring a state of happiness’ to our clients.

Our team of creative storytellers and savvy digital strategists, who are driven by a young, ambitious and entrepreneurial spirit, provide a holistic approach to sharing your story and building your brand with the world. The result is designed to increase your awareness, reputation, trust, and eventually, sales.

About Us | Tentang Katarsa



Our vision is to be the trusted leader in the content marketing and digital marketing industry, driven by delivering excellent results for our clients through passion, creativity, integrity, and commitment.


Our mission is to help high-growth startups, SME’s and leading brands grow their businesses through strategic content marketing and online presence. Especially for those with smaller businesses having restricted marketing budgets, we want to help them have a level playing field with the competitors. Basically, we want to help business owners and marketers use better content marketing and digital strategy to improve their marketing performance. Simply put, our mission is growth: the growth of our clients, as well as the growth of our team and our company.


We will fulfill our vision and mission by having these values we live and work by. These core values bleed into every aspect of the business and provide a foundation for our behaviour, attitude, decision making, and culture:


    We love to share positive energy that makes us have a positive vibe for our clients and in our company. We love to have constructive challenges and winning attitude at all times.
    We believe establishing a collaborative environment, where each team member is encouraged to always participate actively in the dynamic group, is how successful ventures begin.
    We try to keep on honing our growth mindset to always progress and improve outcomes. We want to always be proactive and focus on company growth, team growth, and personal development.
    One of our top priorities is to create and maintain an environment that fosters learning and development. We always try to keep on top of the new trends, insights, and data relevant to us and our industry.
    We maintain an unwavering desire in ourselves to achieve set goals. Always dig deeper, never settle to ‘good enough’ if we can achieve excellence quality, because everything can be done better, faster and more effective in a learning environment.
    We love what we do, and our shared passion is what unites us, the driving force of our team. It’s what inspires us to pursue growth, and never stop learning.


    We are big supporters of start-ups, micro-small-medium business, and creative industry, that’s why we create our content marketing and digital marketing packages at a cost-effective range that will not hurt your profitability.
    We not only work with big brands or well-known companies, but we also pay great attention to high-growth startups and small-micro businesses in Indonesia. Besides, we also collaborate with other agencies in the form of a ‘white label’.
    We believe in data, hence our approach to developing a digital strategy is data-driven. We won’t get into a pitch without competitive research, and we track and turn your data into takeaways to make the most of your marketing budget.
    With us handling your company marketing, you can be free to concentrate more to rock your business. Our team will help to alleviate your stress, so you can focus on what matters most.
    We try to operate your business with a perspective of a business owner, learning every aspect of your business model to better manage your marketing. We believehaving an ownermindset is one of the most significant factors of success in any marketing efforts.
    At Katarsa, our priority is our clients’ needs. As our name implies, we put all our efforts to make our clients happy and satisfied.


Our approach:


    With the help of the right tools, we do research to gather all data from the market, the audience to insights to optimise your marketing efforts
    With research in hand, we will work together with our client partner to design a strategy and implement actions plan to make things happen.
  • DATA:
    We track everything to see what works best, and building on the tactics that deliver, and learning from the tactics that don’t.


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